SMS Professional
Niche
Professional Recruitment & Talent Advisory
Year
2025
Services
Brand Strategy, Market Positioning, Brand Identity, Visual Identity System, Brand Guidelines & Website Design
About
In an industry built on relationships, trust and professional judgement, a distinctive brand needs to communicate more than the services a business provides. It must express what makes that business different and why clients should place their confidence in it. SMS Professional is an Australian recruitment consultancy connecting businesses with specialist talent across executive leadership, finance, marketing, human resources and other professional disciplines. Michael Vanstone developed the brand's strategic positioning and visual identity, creating a cohesive brand system supported by comprehensive style guidelines and a dedicated website. The work brought together strategic thinking and creative execution, establishing a consistent identity and clear market-facing message that reflects SMS Professional's emphasis on expertise, relationships and a human-centred approach to recruitment.
Results
Delivered an integrated brand foundation encompassing market positioning, visual identity, brand guidelines and digital presence. The completed work provided SMS Professional with a coherent brand identity and a practical framework for maintaining consistency across its communications. By connecting positioning, design and digital experience, the project demonstrates how a considered brand strategy can be translated into a unified and recognisable market presence.
