Harte Hanks
Niche
Corporate Events & Brand Experiences
Year
2016
Services
Creative Direction, Event Brand Identity, Creative Ideation, Visual Communications & Presentation Design
About
Bringing two established international businesses together for a major corporate conference required more than a collection of branded materials. It called for a distinctive visual direction that could connect the event's communications and create a cohesive experience across every format. Working with Vision Critical and Harte Hanks, Michael Vanstone developed the conference's visual identity and creative direction, translating the concept into a coordinated suite of event collateral and on-screen presentation visuals. From the overarching identity to the finer details of its application, the work established a consistent creative language across physical and digital environments.
Results
A complete conference identity, brought to life through a coordinated suite of branded collateral and presentation visuals. The result was a unified visual presence across the event's communications, demonstrating how considered creative direction can connect multiple applications into one distinctive brand experience.
